Sock it to me
More work will be shown upon request.
CATALOG
Spring/Summer 2023
ASK: Revamp photography and catalog layout to make it look exciting and engaging for wholesalers to look through using a minimal budget.
THEMES: Self-care, slow living, indoor fun, enjoying the little things
IDEA: Since there is a minimal budget to buy props., why not use the power of imagination to fill in the blanks? By using doodles, we’re able to paint a picture in their heads and transport them to another world. The idea is to take them to a world they want to be in while they wear these colorful fun socks!
TAGLINE: “Step Into…” This tagline was used throughout the catalog and other promotional materials as a way to lead the conversations and imagination. (Also, a little punny joke since we’re selling socks.)
EX: Step into a world of creativity. Step into a comfort. Step into color. etc.
Fall/Holiday 2023
ASK: Take what was done in the last catalog and apply it to this catalog using new themes.
THEMES: outdoor adventures, getting back out into the world
IDEA: Using the list of socks that were requested to photograph, I organized different stories that would look cohesive with the socks photographed.
Pre-Photoshoot: I visualized the whole catalog within each season while taking into account what the sales team and overall company need. From there, I then storyboarded and designed a moldboard for each photoshoot to showcase my ideas to get them approved. After, I located a great photo studio, Premier Press, and communicated with the project manager there to put on the funniest photoshoots! To make this photoshoot work, I gathered models and our doodle contractor to create these amazing photos that put you into a story worth telling.
Post-Photoshoot: I communicate with the studio editors to make sure all the photos are edited correctly for the doodle contractor to use. Afterward, I start gathering information for these catalogs and merge data from a CSV file to fill in the product image, name, SKU, and barcodes. With the extra pages, I design them based on what is asked and line them up with the brand. Thus, the catalog is born.
ADDENDUM
A creative brief is presented to me, and I make a black and white paper turn into something colorful and fun! These addendums are printed and sent the same time as the catalog to give wholesalers a sneak peek into what’s to come next season to make pre-orders! This is also a way for the company to see what wholesalers like and not like ahead of time.
SOCIAL MEDIA
Mystery Socks Short on youtube
Video I made to promote Sock It to Me’s mystery sock weekends using the current trend or producing a Wes Anderson-inspired filming style. I took out the original sound, found a slap noise, and edited it in when the hand was slapped.
Photo room reveal on tiktok
Video I made to showcase the behind-the-scenes of the Sock It to Me photo room and where the magic starts. Used the popular trend at the time of the sound and editing style on tiktok.
falling leg forms on instagram reels
Video I made to show what actually happens when photographing leg forms that just don’t cooperate with you! Using the popular clapping and awh sound that was trending at the time.
Receiving 207 likes and 9 engaging comments.