DECREASING JUUL USAGE ON CAMPUS

This campaign is meant to reach students on campus to inform them to not use juuls on campus. It also uses scare tactics to equalize juuls to cigarettes for students that do not know about what juuling can do to their health.

The class conducted a wide survey for University of Oregon students that asks them questions about juuling. As a team we chose to target market athlete participants at the school. We analyzed their social media habits and found out their most used social media medium is Instagram. I then produced a social media campaign on Instagram that can also potentially be printed as posted to be posted around school boards or in bathrooms as well.