SANDRA NGUYEN
Art Direction
To the men that LOVE to wear lingerie.
YOUR CONFIDENCE IS SEXY.
Challenge: Pick a brand to create a brand book with innovative ideas.
Background: Frederick’s of Hollywood is a lingerie company that only sells to women. Most lingerie are only sold to women. Who is to say that lingerie is only limited to women? It has been expressed in articles and blogs that lingerie helps boost confidence in some males who like to wear lingerie. Whether he is gay, trans, or straight, the types of men that wear lingerie is VAST. A fireman, business man, or a musician? He could be walking around anywhere and be anyone.
Purpose: To empower the men that like to wear lingerie. To change the stereotypical stigma of men wearing lingerie.
I hope to one day take photos of men in lingerie to make these graphics come to life!
Programs: Illustrator, Photoshop
brand book
More information on how this campaign came to be.
